Fortress Distribution roar with success in the Lions’ Lair with YULEYS® reusable overshoes

This year’s Health and Safety Event at the NEC saw 16 finalists pitch their latest innovative products, services and concepts to a panel of industry experts and a live audience in a brand new ‘Lions’ Lair’.

Designed to encourage innovation in health and safety technology the ‘Lions’ Lair’ also allowed visitors to see the latest in cutting edge products and services. Fortress Distribution made the short list of 16 innovators with their reusable overshoe – YULEYS®.

Lions' Lair highly commended trophy
Lions’ Lair highly commended trophy

“‘The Lions’ Lair’ has been designed to encourage innovation but also to allow visitors to witness innovative products, services and concepts being pitched in a fun and interactive environment. The level of entries this year was exceptional and settling on a list of 16 finalists was a huge challenge.” Tim Else, Events Director.

Stepping into their pitch on 23 March, Fortress Distribution faced a tough panel of judges but showcasing the unique and innovative YULEYS® reusable overshoe saw Fortress Distribution tame the lions in no time and roar into the final.

Designed to fit conveniently and quickly over safety footwear, the YULEYS® slip on / slip off safety footwear protector is said to enable construction workers, tradesmen and delivery drivers to enter clean environments without the need to remove their dirty footwear.

Described as an environmentally friendly and cost conscious alternative to traditional disposable shoe covers, YULEYS® can easily be cleaned with warm water for years of use. The footwear is a seamless one-piece shoe cover made of flexible industrial grade SEBS rubber or TPR and comes in a variety of sizes to fit the majority of work shoes and boots. Featuring a non-slip grip, YULEYS® allow users to proceed with their work without removing safety footwear and without the risk of slipping in a paper, plastic, or nylon shoe cover.

Although YULEYS® overshoes were not crowned the overall winner they were highly commended, receiving their award from renowned ex-England rugby international Rory Underwood.

Alan Matthews, Director at Fortress Distribution, “We were delighted to be short listed to enter the ‘Lions’ Lair.’ YULEYS® reusable overshoes are a fantastic product and provide a health and safety solution in many industries. It was fantastic to tame the Lions and go through to the final and we are thrilled to receive a highly commended award from the judges.”


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